MarketingSmith .com
Noun: Someone actively involved in marketing. Especially online and mobile marketing. And whose last name happens to be 'Smith'. Online since 2001.
Search Engine Optimisation
Search engine optimization is the process of trying to ensure that a web site appears as high as possible in the search results when a user searches for a particular keyword or words.
Also known as 'SEO' it involves a good deal of understanding of the search engines' ways of indexing data from web sites, a lot of hard work and quite a bit of luck.
Affiliate Marketing
Affiliate marketing is an internet-based revenue-generating activity that has become big business in the past few years.
Companies - known in affiliate marketing speak as 'merchants' - pay a commission to affiliates for every visiter or customer that they send to the merchant's web site. Some affiliates make lots of money from affiliate marketing.
The Mobile Web
Should you design for the mobile web or should you design for the user? Probably the latter as businesses should allow customers to interact with them in a seamless way irrespective of whether they are using a PC or mobile/hand-held device to do so.
Why make customers ask themselves if they should type dot com or dot mobi?